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Copyright 2014 Brand Exponents All Rights Reserved

We offer morethan simply public relations.|| A new wayto think about your brand globally.|| We don’t just follow trends.We set new standards.||

We are a full service agency.


Options of communication are more complex
and multifaceted than they were a few years ago.
This requires skilful and creative handling
both online and offline in order to produce
pioneering solutions.
We create concepts to selectively position
our customers’ products and services.
Close interaction with other marketing structures
helps guarantee maximum efficiency.
Online magazines and blogs are increasingly influential,
however, platforms vary in their design and quality.
We know the leading online media and can find
the appropriate platform to guarantee
a successful online presence for customers.

  • Brand consulting
  • Sales consulting
  • Press and media work

  • Brands and product PR
  • Design of brand worlds
  • Strategic advice
  • Positioning the brand
  • Cooperation stories
  • Key messaging
  • Crisis management (internal/external)
  • Innovative communication solutions
  • Development of strategic processes
  • Cross-platform storytelling concept
  • Event management and communication
  • Press conferences
  • Intelligent subject management
  • Memorable experiences
  • Presentation of topics and messages

  • Development of successful blog
    and media compaigns through innovative concepts
    and strategically oriented position.
  • Network of bloggers (national/international)
  • Social media blogger relations
  • Digital communications measure
  • Positioning of brands in Social Media
  • Direct contact with prosumers

Testimonials success Success Stories

  • Pantofola d’Oro

    Start: This traditional brand (founded in 1886) suffered from lack of attention.

    Aim: As a result of a THINK INC. initiative, contact was made with the Fiat heir, Lapo Elkann.

    A new line was created as a result and a concept that led to international breakthrough for the brand.

  • Stetson

    Start: The Stetson brand was a global synonym for the cowboy hat. The label struggled when it came to Europe.

    The license holder, F.W. Schneider, therefore commissioned THINK INC.

    Aim: To establish Stetson as a lifestyle brand.

  • Stone Island

    Start: Stone Island is gradually increasing brand performance through ongoing research.

    Aim: Increase brand recognition in line with the brand DNA. THINK INC. has successfully positioned Stone Island in the media as a luxury sportswear label. Stone Island is the leading sportswear brand in the luxury sector and has three flagship stores in the most expensive locations in Germany, on Sylt, Hamburg and on Maximilianstraße in Munich. In conjunction with brand and marketing, Stone Island has become one of the most important brands in luxury sportswear.


  • Aeronautica Militare

    Start: The label’s distinctive aviator style can be incorporated into only a few editorial topics.

    Aim: Prominent positioning of the brand outside of traditional PR through celebrity collaborations or event sponsorships.

    As a sponsor of the GQ Men of the Year Awards, Aeronautica Militare gained great exposure in a high-class environment, and celebrity collaborations bring continuous publicity.

  • Peuterey

    Start: From nought to sixty. THINK INC. Communications was commissioned to manage the launch of Peuterey onto the German-speaking market (DACH).

    Aim: Image building and creation of brand recognition.

    The then unknown Italian brand was rapidly established as an “it” brand and is now mentioned in the same breath as brands such as Moncler and Woolrich.

  • Superga

    Start: Peak recognition 20-25 years ago; THINK INC. commissioned to build on those foundations.

    Thanks to a revamp of the Cotu Classic 2750, THINK INC. succeeded in firmly re-establishing SUPERGA as a wardrobe staple and confirming its place in stores alongside competitors such as Converse, Vans and Adidas.

    And, thanks to dissemination by digital influencers, Superga was brought back onto the streets and is now an “it” shoe, hard to imagine off the street scene. A classic that is writing history.


    THINK INC. was formed in Munich in 2002 as a PR and advertising agency.
    In 2014, THINK INC. UNITED decided to provide a platform for the increasingly important sector of New Media Stars.
    Many bloggers, YouTube users and an extremely large target group of followers are included within this umbrella term.


    Holger Petermann

    Owner and Managing Director
    Account Director, Rempen + Partner, Munich
    Account Director, Hernwerth + Partner, Munich
    Senior Advisor, Euro RSCG, Düsseldorf
    Advisor, Trust Coperate Versand AG


    Maria Chiara Teza

    Owner and Managing Director
    Managing Director. MC Communications, Hamburg
    Managing Director, John Hardy, NYC
    Marketing Advisor, Condé Nast International
    Buyer, OTTO Versand AG

    Partner in PR and sales



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    CAREERS1CAREERS2We are looking forCAREERS2you

    You are passionate about fashion, trends and media?
    Communication and organization pleases you?
    Team spirit, creativity and a positive attitude are your strenghts?
    You have a sense of responsibility, brand awareness
    and already gained experiences in an agency or company?

    Then we need you in our team!
    Please send us your apply at

    THINK INC. Communications GmbH

    Franz-Joseph-Straße, 12
    80801 Munich - Germany

    Phone: +49(0)89-724676-0
    Fax: +49(0)89-724676-20

    business manager:
    Maria Chiara Teza / Holger Petermann
    Handelsregister München
    HRB 143732
    Tax-Number.: 143/186/30322
    USt.-ID-Nr.: DE222153914
    Responsible according § 6 MDStV:
    Maria Chiara Teza / Holger Petermann


    Headquarter Munich
    Franz-Joseph-Straße, 12
    80801 Munich - Germany

    Embassy Berlin
    Generator – Haus 3,
    Oranienburger Straße 65
    10117 Berlin – Germany

    Phone: +49(0)89-724676-0
    Fax: +49(0)89-724676-20


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