Pantofola d’Oro

Start: This traditional brand (founded in 1886) suffered from lack of attention.

Aim: As a result of a THINK INC. initiative, contact was made with the Fiat heir, Lapo Elkann.

A new line was created as a result and a concept that led to international breakthrough for the brand.

Stetson

Start: The Stetson brand was a global synonym for the cowboy hat. The label struggled when it came to Europe.

The license holder, F.W. Schneider, therefore commissioned THINK INC.

Aim: To establish Stetson as a lifestyle brand.

Stone Island

Start: Stone Island is gradually increasing brand performance through ongoing research.

Aim: Increase brand recognition in line with the brand DNA. THINK INC. has successfully positioned Stone Island in the media as a luxury sportswear label. Stone Island is the leading sportswear brand in the luxury sector and has three flagship stores in the most expensive locations in Germany, on Sylt, Hamburg and on Maximilianstraße in Munich. In conjunction with brand and marketing, Stone Island has become one of the most important brands in luxury sportswear.

Aeronautica Militare

Start: The label’s distinctive aviator style can be incorporated into only a few editorial topics.

Aim: Prominent positioning of the brand outside of traditional PR through celebrity collaborations or event sponsorships.

As a sponsor of the GQ Men of the Year Awards, Aeronautica Militare gained great exposure in a high-class environment, and celebrity collaborations bring continuous publicity.

Peuterey

Start: From nought to sixty. THINK INC. Communications was commissioned to manage the launch of Peuterey onto the German-speaking market (DACH).

Aim: Image building and creation of brand recognition.

The then unknown Italian brand was rapidly established as an “it” brand and is now mentioned in the same breath as brands such as Moncler and Woolrich.

Superga

Start: Peak recognition 20-25 years ago; THINK INC. commissioned to build on those foundations.

Thanks to a revamp of the Cotu Classic 2750, THINK INC. succeeded in firmly re-establishing SUPERGA as a wardrobe staple and confirming its place in stores alongside competitors such as Converse, Vans and Adidas.

And, thanks to dissemination by digital influencers, Superga was brought back onto the streets and is now an “it” shoe, hard to imagine off the street scene. A classic that is writing history.